12pm - 1pm

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2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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Supervisor Training
Friday
, 
September 
27
 at 
7:00pm
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Supervisor Training

The Leadership Journey is a supervisor's training course for managers, supervisors, and team leaders. Rather than a single one-time training affair, provide a series of practical, short, topical lessons focused on building 10 core leadership skills. Each course contains a personalized action plan which makes it simple for supervisors to put what they learn into practice on their current real workplace challenges.

The ten core leadership skills include self-awareness, self-direction, influence, motivation, clarity, alignment, appreciation, communication, and follow-up. This supervisor training course focuses on using these skills to lead employees and to build team unity and morale. This gives supervisors a powerful tool to manage people well and to achieve results. It also helps them to effectively follow up with team members after the course has been completed to assure they are taking the necessary actions to improve performance.

The Leadership Journey course is available in an online format and can be accessed anytime, anywhere. It requires no travel, sitting in a classroom, or having to schedule a seminar or workshop. All learning takes place online via text or audio messages. In addition, many online programs support workbooks, practice exercises, multiple choice questions, group projects, quizzes, tests, presentations, videos, and games. By engaging in these activities, supervisors can practice the key leadership skills and get immediate feedback on how they are progressing.

These courses are available in a wide variety of formats so that all types of businesses and industries can benefit from high-quality training. Most online courses are shorter and more intensive than traditional classroom-based supervisor training courses. This means that supervisors can schedule these learning modules around their workplace needs.

One of the key benefits of online training is its flexible nature. Online courses allow for a high level of flexibility that allows frontline managers and their teams to refresh knowledge as needed without disrupting other assignments. Through these programs, managers can focus on skills, rather than repeating the same skills over again. Through this method of learning, frontline managers learn new skills, master previously difficult skills, gain essential management perspectives, and enhance employee engagement.

Another benefit of this supervisor training program is that it can be tailored to a company's specific needs. For example, some companies have a very specific set of technical skills and processes. In order to use the program appropriately, the company must develop a customized course curriculum that addresses those skills individually. In contrast, most courses take a general approach that addresses all areas of supervision. Because the course curriculum is individualized, companies do not have to worry about repeating courses that address the same concepts.

During the supervisor training process, supervisors are held accountable for their own performance. This process is beneficial because it allows supervisors to make changes as needed and learn how to manage themselves more effectively. The process also gives managers an opportunity to follow-up on their employees. This gives managers a chance to see if the employees' behaviors are meeting the goals of the organization, as well as giving supervisors a chance to see how they are implementing new skills or using skills in new ways. By holding employees accountable, the overall productivity of the organization increases.

It's clear that there are many benefits of incorporating training into the workplace environment. Employees are able to refresh knowledge as needed, learn practical skills, and become more effective managers. With this in mind, organizations should implement a supervisor training process that meets the needs of its employees. As technology continues to advance, we can expect this type of training to become even more prevalent.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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